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Flipping the Digital Switch

As an IT professional, no doubt you may already be weary of the phrase ‘digital transformation.’ After all, aren’t you already improving digital asset management, executing on Big Data initiatives and simultaneously managing protection and recovery of all organizational data? Digital transformation can be a daunting objective. It transcends data management to become – in the most ambitious scenarios – a complete overhaul of your organization’s business model and/or a new disruptive product strategy. There is also pretty widespread agreement that enhancing the customer experience is a primary driver of becoming a digital-driven organization. Faced with these wide sweeping initiatives, IT needs a survival strategy that identifies priorities and sets forth a plan that is rational and doable. It starts by asking the right questions.

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